The skincare brand Pure Beginnings was founded in 2006 in South Africa. Today, it is the market leader in the field of organic skincare products for babies and children in South Africa. What makes Pure Beginnings special is the combination of unique and very powerful plant-based ingredients from South Africa such as baobab, marula and rooibos with traditional plant-based ingredients. The goal is to offer the best skincare available on the market for babies and children. The new and innovative probiotic products from the Sensitive Baby Line are perfect for especially sensitive skin.

For kids who love bath time, Pure Beginnings offers gentle and skin-friendly daily cleaning solutions with their bath foam featuring organic aloe vera, mild wash gel, hand wash gel with rooibos extract, and toothpaste with a light vanilla-mint flavor and tooth-friendly xylitol.


  • Balsam und Lotion
  • Wash Gel
  • Massage and Bath Oil
  • Toothpaste
  • Sensitive Cream
  • Hand Wash Gel
  • Bath Foam

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